What is the Shop Simon Sponsored Ads Program?
ShopSimon™ Sponsored Ads program is made up of two components, Sponsored Products and Sponsored Content. Sponsored Products is a pay-per-click ad solution (PPC) which enables you to promote products on ShopSimon™ category pages. Sponsored Content is display advertising that leverages banners strategically positioned on ShopSimon™ to promote brand awareness, visibility, and conversion.
Where will my sponsored Ads be displayed?
Reach customers as they browse the ShopSimon™ site. Sponsored ads will appear on the right side of shopping results pages based on the keywords you bid on.
How Do Automated Campaigns Work?
Powered by special algorithms, automated campaigns use Mirakl's auto-targeting capabilities to assign relevant keywords to sponsored ads/products. Campaign parameters (top 200 products by GMV, keywords, bidding) are automated and optimized for improved profitability. You still have control of the daily and/or lifetime budget of the ad. If you are new to creating sponsored ad campaigns, we recommend starting with an automated campaign to understand what targeting works best for your products.
How Am I Billed?
The budget spent on your campaigns will automatically be billed on a monthly basis. The bill will
be available on the billing section of your seller space.
How Much Does It Cost To Advertise?
There is no minimum cost to advertise. The cost will depend on the CPC that you will win at auction (always lower than the CPC selected) and the volume of clicks on the ad which you won at auction. With that said, there is a bid floor of $0.25 per click for Sponsored Products, and a $5.00 CPM for Sponsored Content.
How Can I Create Access For Additional Users?
In the dashboard sidebar you can select the user section and then add a user from your organization.
How Are My Sales Revenue Measured?
The attribution model of sponsored products is a post click conversion model. This means that sales accounted for are the sales made after a click on one of your sponsored products in the last 14 days.
Please contact ShopSimon™ Seller Support if you have any questions or need additional information - sellersupport@shopsimon.com