You have the ability to review and optimize performance throughout an ad's lifetime. This can be automated or managed manually. Automated campaigns are data-driven algorithms that are optimized for improved profitability. To automate, this must be defined during the campaign setup/configuration.
Performance dashboards will always available at the campaign and Ad Group level.
Campaign dashboard to monitor performance:
Additionally, you can view more detailed data and reports within the "Reporting" tab.
- Sponsored Products Campaigns: Provides a comprehensive analysis of your sponsored product campaigns on Mirakl Ads. It focuses on campaign and ad group performance to guide you in understanding and optimizing the strategies.
- Display Campaigns: Enables users to analyze display campaigns at different levels: campaigns, ad groups, creatives, devices, and raw data for those who want to export and rework the data.
- Products: The products report gives you performance insights for each sponsored product.
- Keywords: Provides insights on keywords and their impact on campaign performance.
Understanding Key Metrics
Budget/Ad Spend
The amount of money spent on your ad campaigns.
Sales Revenue
Revenue attributed to clicks on your sponsored products.
Impressions
Impressions measure the number of times an ad is loaded on a page or device, whether or not they click on it or not.
Clicks
Number of times customers click on one your sponsored products.
CPC (Cost Per Click)
CPC describes how much a brand pays when a user clicks on their ad. Generally speaking, a higher CPC indicates more competition.
ACoS (Advertising Cost of Sales)
ACoS is a key metric used to measure pay-per-click advertising campaigns. It compares the amount spent to the amount earned, and ultimately helps determine which campaigns are the most cost-efficient.
ACoS = (ad spend / ad revenue) x 100
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Example 1 Ad spend = $100 Ad Revenue = $575 ACoS = 17.4% |
Example 2 Ad spend = $75 Ad Revenue = $200 ACoS = 37.5% |
Increasing revenue and reducing your ACoS is always the goal. Identifying your successful and/or failing ad campaigns can help pinpoint where your funds should be going. This will help decide where there are opportunities to optimize spending.
Please contact ShopSimon™ Seller Support if you have any questions or need additional information - sellersupport@shopsimon.com